The systematic analysis of relationship between internal and external environments; analysis of consumer behaviors; analysis of holistic marketing situation; marketing strategies planning and alternatives; holistic marketing strategies and integration with products, strategies, and distribution; integrated marketing communications; appropriate pricing for entrepreneurs and consumers; resources searching; strategic marketing management; monitoring; application of modern marketing strategies, i.e. digital marketing, with marketing situation and trends for competitive advantages; case studies of lead organizations are applied in the course
หมายเหตุ เรียน C = Lecture L = Lab R = ประชุม S = Self Study T = ติว หมวด B = วิชาเสริมพื้นฐาน E = วิชาเลือกเฉพาะสาขา F = วิชาเลือกเสรี G = วิชาศึกษาทั่วไป M = วิชาพื้นฐาน W = วิชาบังคับ X = - ยังไม่กำหนด
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