Business to consumers and business to business marketplaces as well as the foundation to gain the competitive advantages in the global marketplaces by providing a hands-on understanding of the competitive implications affecting global marketing strategies and cover factors that govern the decision to select an appropriate mode of entries (including export and import, licensing etc.) and international market analysis which includes planning, organizing, and managing an international business marketing strategy. Topics include foreign market surveys; the role of competitive intelligence; understanding trade barriers, pricing, distribution channels, cultural differences that affect marketing strategies; and how to create a global marketing strategy. Moreover, this course also offers a comprehensive understanding of global competitive marketing core concepts and how global marketing strategies can affect a company's future performance.
หมายเหตุ เรียน C = Lecture L = Lab R = ประชุม S = Self Study T = ติว หมวด B = วิชาเสริมพื้นฐาน E = วิชาเลือกเฉพาะสาขา F = วิชาเลือกเสรี G = วิชาศึกษาทั่วไป M = วิชาพื้นฐาน W = วิชาบังคับ X = - ยังไม่กำหนด
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