Meaning and process of integrated marketing communication, benefits of marketing communication, budgeting for marketing promotion activities including advertising and media selection, sales promotion, public relation and personal selling, measurement of marketing promotion effectiveness. Several types and important roles of marketing communication. Guidelines of marketing communication strategy planning by integrating several tools of marketing communication and the process of marketing communication, factors influencing to marketing communication planning, and ethics in marketing communication.
หมายเหตุ เรียน C = Lecture L = Lab R = ประชุม S = Self Study T = ติว หมวด B = วิชาเสริมพื้นฐาน E = วิชาเลือกเฉพาะสาขา F = วิชาเลือกเสรี G = วิชาศึกษาทั่วไป M = วิชาพื้นฐาน W = วิชาบังคับ X = - ยังไม่กำหนด
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