Meaning, importance, and roles of marketing strategy in business competition; external and internal environment analysis; marketing opportunity assessment; determining marketing strategies; determining strategic marketing programs; integration of marketing and other business functions; meaning, importance, and roles of marketing plan; characteristics of a good marketing plan; marketing planning process; business situation analysis; sales forecasting; determining marketing objectives, goals and strategies; market targeting; product positioning; determining marketing programs; budget allowance and return of investment analysis; control and evaluation; developing marketing plan and its practical use; case studies
หมายเหตุ เรียน C = Lecture L = Lab R = ประชุม S = Self Study T = ติว หมวด B = วิชาเสริมพื้นฐาน E = วิชาเลือกเฉพาะสาขา F = วิชาเลือกเสรี G = วิชาศึกษาทั่วไป M = วิชาพื้นฐาน W = วิชาบังคับ X = - ยังไม่กำหนด
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