Basic understanding of the common principles and practices of international marketing program management. Topics cover foreign market exploration, exchange problems, practices and document preparation; customs clearances and forwarding practices; detailed study of customs tariffs, duties and export-import premiums; landed cost calculation methods; commodity classification system of the Customs Department; carrier selection decision making; management and organization of freight forwarding and customs clearance agencies; marketing communication for foreign products; management and organization of import and export departments of large commercial companies; relationship with financial and transportation intermediaries
หมายเหตุ เรียน C = Lecture L = Lab R = ประชุม S = Self Study T = ติว หมวด B = วิชาเสริมพื้นฐาน E = วิชาเลือกเฉพาะสาขา F = วิชาเลือกเสรี G = วิชาศึกษาทั่วไป M = วิชาพื้นฐาน W = วิชาบังคับ X = - ยังไม่กำหนด
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