Roles of products, services, and prices in marketing management. duties of the product manager the relationship between products, prices, distribution channels And marketing promotion product concept product, service and packaging strategy product line management defining market share, target market, product positioning product life cycle new product development ethics in managing products and services concepts and principles regarding prices factors to consider in pricing furpose of pricing pricing method pricing policy pricing strategy pricing ethics
หมายเหตุ เรียน C = Lecture L = Lab R = ประชุม S = Self Study T = ติว หมวด B = วิชาเสริมพื้นฐาน E = วิชาเลือกเฉพาะสาขา F = วิชาเลือกเสรี G = วิชาศึกษาทั่วไป M = วิชาพื้นฐาน W = วิชาบังคับ X = - ยังไม่กำหนด
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