Integration of important marketing components, present important marketing management issues and problems, employing case study as the main tool in studying business environment, factors influencing to marketing strategy determination, several past and present of marketing problems, concepts of problem solving and threats of marketing decision making, opportunity and alternatives in problem solving, environment analysis for decision making, employing and applying marketing strategy in several situations for preparing students to be marketer in the future by using teamwork concentratedly.
หมายเหตุ เรียน C = Lecture L = Lab R = ประชุม S = Self Study T = ติว หมวด B = วิชาเสริมพื้นฐาน E = วิชาเลือกเฉพาะสาขา F = วิชาเลือกเสรี G = วิชาศึกษาทั่วไป M = วิชาพื้นฐาน W = วิชาบังคับ X = - ยังไม่กำหนด
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